The Terre Haute Chamber would like to welcome member Amplified Progression! Learn more about this young company; created by two Indiana State University students
Q. The story of how your business started is great; explain how you met and how your started the company.
A. Josh and Tristan were random roommates their freshman year back in the fall of 2014. Josh who is from Indianapolis, graduated with over 700 students saw ISU as a small school. Tristan only graduated with 59 students, and felt like he was in a totally different world. Over the course of the semester, the two hit it off. Their completely different personality types and backgrounds started to build an incredible friendship. Josh was involved in a popular network marketing company at the time and convinced Tristan to join. Their worlds were changed forever and suddenly business mattered. After leaving the company, they new they had to do something with social media because it was a such a big trend, but had no idea what it was. Then, Josh started seeing opportunities for programs that would teach guys just like them how to run social media advertising campaigns on Facebook, Instagram, Twitter, Google, Youtube, etc. They bought the course, and the rest was history.
There’s no other way to describe how we feel about our business than to say.. We LOVE what we do. Every single day is different for us. We have the opportunity to create new and exciting ways or reasons for customers to get in touch with our clients Every. Single. Day. So our challenges are always changing, our team always has a new game to play, and most importantly, our results are always positive. Even if something gets less interaction, social media tells us everything about the people in touch with our clients and posts so we can do better the next time. However, the best part about what we do is making money.. Now, you might take that as in us getting paid, which of course for young guys in their 20s is always a good thing… but we’re not talking about us. We’re talking about our clients. Every strategic piece of what we do is for our clients to make more money, and get more customers. Being able to say that This Business or That Business is seeing success or growing, and knowing it comes from our efforts, makes everything worth it.
Q. Amplified Progression focuses on social media and branding. For many business owners this is an area in which they need help; explain your services.
A. Amprorevenue focuses on social media marketing and digital brand development. The simple fact is, every business needs social media. The question is, to what degree? In short, APR and its staff are storytellers, and EVERY brand has a story to tell. This is done through strategic posting and advertising to carefully handpicked demographics. Did you know you can target people down to their income and even where they work?
We are a social media marketing & digital branding agency. We specialize in content creation, strategic account management, and advertising on platforms like Facebook and Instagram. There are several social media channels and they all tell your brand story to different people. Our job is to tell your story, on the right channel, to the right people, the right way.
Q. You work with many local businesses, along with others in Bloomington and Indianapolis. What businesses specifically can benefit from this type of marketing?
A. Almost every business could benefit from social media marketing in some way. No matter where they are. We’ve been fortunate enough to work with clients in Indianapolis, Bloomington, and several here in Terre Haute. However, the most effective campaigns are run by brands like
Medical Professionals – ROI is huge. One client can greatly impact the business. Also with the amount of professionals there are, people pick based on who they are, not what they do. For example, out of 3 dentists, 3 doctors, and 3 optometrists in your town, who do you go to???? The ones you know of course.
Restaurants/Bars – Everyone eats. More importantly almost everyone goes out to eat. Showcasing your cuisine and drink specials separates you from the crowd. Not only are you telling them what they’re getting (and for what discount), but you’re showing them. Plus you can show them how much fun your customers have!
Retail – unique discounts, new products, and online deals. Almost all E-commerce traffic is driven by social media marketing. Where else are they going to see it?
Special Services – Plumbing, Roofing, Massages, Personal Training, Classes and Certifications, etc. All the services, just like in the medical field, are the same. You choose who to go to by who you know, or have heard of. Displaying your product/service and who you and your brand are is why people will choose your company to fulfill their need. They trust you. They trust your business and story.
Q. Business owners have A LOT they have to do to keep their business successful, often without a ton of time. How can you take the marketing load off of a business owner without having to spend a fortune on staff and advertising.
A. Social media marketing is all about taking the work you’re doing in your business, and making an impact on your business. Every owner wants one thing… MORE CUSTOMERS! Just by running targeted Facebook, Instagram, and Youtube ads we can target thousands of people with as little as $5. So, the return on social media marketing is incredible (when done correctly). You can keep thousands of people in touch with your business and updated in a matter of seconds. Tell your story, the right way.
If business owners would like to get in contact with us they can contact us at:
amprorevenue@gmail.com
Joshua Matthews (317) 442-7299
Tristan Parmley (812) 223-5333
