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Understanding When & How to Use AdWords (PPC) Effectively
January 9 @ 9:00 am - 10:00 am
PayPerClick (PPC) Marketing can be a great way to increase leads or sales for your business. It can also be an expensive lesson. In this 1 hour session, you’ll be shown all the basics of outlining and creating an AdWords campaign. We’ll talk about commercial intention, targeting options with geography settings, search networks and more.
Key takeaways from this session:
- How to use the right keywords to generate leads or sales, not just traffic
- Understand the different keyword match types and how to use them
- To create or update your Google AdWords account
- How to test and optimize ad copy to maximize clicks